02 January 2009

Endurance Corner Introduction


One of the best lessons that I have learned as a writer is that you aren't an author until you publish.  There are a lot of 'nearly finished' projects out there. 

It's time to publish.

A good website, like personal fitness/portfolio balancing/endurance training, is never complete.  Feel free to share your ideas for enhancements as well as feedback.  No need to take it easy on me -- the tough feedback is often the most valuable.

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First... please adjust your bookmarks!
New Blog URL - http://www.EnduranceCorner.com/g_blog

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EnduranceCorner.Com has two components: 
  • the basic platform allows free access to the full collection of my videos, blogs and articles; and 
  • the coaching module (workout planner & forum) is available for a small monthly fee.
I started my fitness journey over 15 years ago.  Ironically, I walked pub-to-pub on the weekends!  I was living in London at the time and this was a BIG improvement from how I had spent my weekends in the past (sitting in a pub).

When I was ready to make a change towards a healthier lifestyle, I was welcomed by a group of UltraRunners.  UltraRunning has a counterculture vibe about it and the guys were very open with sharing information about training/nutrition/fitness.  It was a LONG period of trial and error while I figured out what worked.

One of the greatest areas of 'struggle' was my weight.  I was absolutely clueless on nutrition.  My UltraBuddies were pretty Old School -- recovery food was beer, pizza, nachos.  Like a lot of us, I exercised so I could eat more but I was never able to lose fat around my tummy and always had this dream of "being ripped".  Somehow I thought that ripped-ness would make me more desirable -- and it does... but, ultimately, that desire is empty and feeding vanity leads to crisis.  More on that some other time!

So... first up -- the new site is a free resource for Endurance Training, Triathlon and Nutrition.  I have taken my most popular writings from the last ten years; reworked them and published into a Single Location.  

You don't need to sign-up for anything, the library is open to all.  

You are welcome to link as well as republish any article (completely, with link back to my site).  If you'd like to publish extracts then contact me first -- I nearly always say yes for non-commercial uses.

Recently, I have been mentoring a great group of people towards an early season sprint triathlon.  Answering their questions has reminded me of the large impact coaches can have with patient, solid advice.  The simple lessons that I have learned are, by far, the most powerful.

From the Home Page, you can access a couple of YouTube clips that I recorded to explain what really matters.  It is easy to get distracted in life.  My new site, will work to keep clients, readers and myself (!) focused on the big picture.

Our current product is an Ironman triathlon coaching engine.  I have written an article that explains our coaching engine so I won't repeat myself here.  Suffice to say, I have built an open platform that enables you to tailor your program to the realities of your life.  It contains everything that is essential for us to begin a dialogue on your training. 

You can get a solid program in many places -- my unique offering is myself, as guide for your program.

When a coaching relationship works well, there are benefits much wider than just the field of competition.  I can promise that you'll be ready for your race.  With a bit of luck, we will be able to share experiences that deepen success in your wider life.  

Programs start at $25 per week, with discounts when you sign up for more than 30 weeks.  Here is a link to the most common questions we have received.

The new edition of Going Long will be out in early February.  Every athlete that joins will receive a signed copy of the 2nd Edition.

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The Future of Online Coaching
I first wrote about this back in May 2007 and my vision hasn't really changed.  I figured that it was sporting to explain what I saw.  I have been planning this site for years.

What is largely hidden from the triathlon demographic is the scale, and scope, of the transformation that is going to hit Western society.  It is human nature to project based on our past experiences.  It is impossible for any of us to quantify how a 40-50% decline in global asset values will change our societies.

Many of the changes are going to be unpleasant -- unemployment; personal bankruptcy; the pain of cutting back... however, these painful changes provide opportunities for realizing what matters most.  Many of us will find that we have spent the last 15-25 years spending money on items that didn't really enhance our quality of life.

What does that have to do with a coaching website?

I suspect that luxury spending is going to rapidly contract across the next two years.  Paying $7,500 to $20,000 per annum to a personal coach qualifies as a luxury item.  Speaking from experience, the family gets a bigger bang for its buck from child care assistance!

Triathlon grew up during the Great Expansion.  I suspect that different business models will be successful in the Great Unwinding.

Why not give it away for free?
Good question.  I was successful at building my personal brand by running a free website with the Tri Forum.  While it worked for my image, I'm not sure it worked for me.  Let me explain.

Success -- Within my paying clients, I can count my failures on a single hand.  Within my sponsored athletes and "personal projects", I can count my successes on one hand.

In my personal consulting life, my track record with people that don't pay me is poor.  My track record with paying clients is outstanding.  I have no idea for the reason behind this paradox.  EnduranceCorner.Com lets me use technology to lower my price point -- it is more equitable and enables me to reach a wider market.

My old forum (R.I.P.) generated a lot of goodwill.  Many of you have been with me from the early days and are a valuable part of my life, even if we never meet!  However, there are plenty of opportunities for social networking and other companies host it better than me.  As well, that business model is winner-take-all and when one is appealing to the masses (politics, media, forums) it is difficult to maintain one's ethics.

As a result, the forum on the new site will be for subscribing athletes only and hidden from public view.  I want to create an on-line environment where athletes, particularly the ladies, feel safe discussing what is on their mind.  I remember getting flamed in the early days -- it was really unpleasant.  Of course, out of that came perspective on fans, and anti-fans.

Ultimately, the direction the site goes will depend on you.  If we are offering good value then you'll let us know.

Cheers,
gordo

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7 Comments:

At 7:09 PM, Blogger Damie said...

Thanks for the resource. On a side note, when I was practicing as a clinical mental health counselor, there was a lot of theory on the paying client vs. the non-paying client. Most of the research suggested the clients had a bigger investment in personal change when there was a monetary exchange- they were investing more in the session, expecting more, and taking sessions more seriously. I am sure there are parallels...

 
At 2:16 PM, Blogger Matthew Percy 1 said...

Hey Gordo,

Happy birthday!!!

Question for you - I can't see the answer to this in the blog, apologies if you are repeating yourself.

On the new blog will there be no comments on the financial world?

As an ex-triathlete ( now a marathon runner ) due to child care I was enjoying those sections the best.

Oh and happy new year!

Matthew

 
At 2:17 PM, Blogger Matthew Percy 1 said...

Hey Gordo,

Happy birthday!!!

Question for you - I can't see the answer to this in the blog, apologies if you are repeating yourself.

On the new blog will there be no comments on the financial world?

As an ex-triathlete ( now a marathon runner ) due to child care I was enjoying those sections the best.

Oh and happy new year!

Matthew

 
At 4:46 PM, Blogger Gordo Byrn said...

Matthew,

The blog is going to stay the same. I'll be writing weekly about athletics, finance, family and my views on the world.

g

 
At 10:04 AM, Blogger Howard said...

I read your stuff avidly and have read all the archives etc. This is an excellent new resource and I look forward to getting stuck in and incorporating it into achieving my long distance goals.

If I didn't have a coach already I'd be signing up for the online product too. Thanks!

 
At 8:02 PM, Blogger cherelli said...

Hey Gordo,

Congrats on the new start-up! I really like the look of the new site (though I've always liked this site layout too), particularly the log/schedule spreadsheet layout similar to Going Long. The training program interests me but for financial reasons I am training myself for now (though you set a very fair price so if things improve for me I may come knocking). I greatly appreciate all the resources you make available on your websites(s) - in fact I almost feel like paying you just for the information you HAVE made freely available :) (hey, just let me know if things ever get tight I will be top of the list to make a donation :) )Best wishes to you and the team for a great year,
Michelle

 
At 9:10 PM, Blogger Gordo Byrn said...

Thanks Michelle,

I had a comment about adding a tip jar at the site but I'm OK with providing the resource free. I get a lot back from people.

g

 

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